Hear from players inside and outside the credit union world to help you create marketing that both wows and works.
I dive into some of the reasons we need to do better in how we communicate. By cutting through the industry jargon and remembering we’re speaking with regular people (not other bankers), we can connect on a different level than other banks...
Even if you can’t stand politics, you understand the importance of having a seat at the table. Emily Leite shares ways to engage your credit union members in fighting for the movement – not because it’s political…but personal...
If this was Michael Murdoch’s senior year of high school, he’d be voted “Most Likely to Start a Credit Union.” He’s the cooperative spirit personified with a drive and passion that just don’t let up. Find out how...
It isn’t the career path he originally planned, but Glen Stacey still gets to be a star. Find out why your credit union needs to think like a media company when it comes to social media and content marketing. Resources mentioned in this...
I speak with Dan Marquez on topics of diversity, inclusion, representation, and ways credit unions (and marketers) can work towards these ideals authentically. We also discuss the origins of credit union drag queen, Madam Nymphadora. Don’t...
Amanda Thomas (President & Founder of TwoScore) joins me as the first guest on Marketing the Movement. We talk about the importance of small credit unions to the industry, why even tiny (we’re talking microscopic) marketing budgets can...
Banking doesn’t always have to be so formal.
If your idea of community involvement is writing a check or setting up a booth, you’re missing out.
Don’t just speak in the language people communicate with – listen, too.
Your most important campaign as a credit union marketing pro has nothing to do with products or services. There’s no ad placement to figure out and the targeting is already done for you.
The most important campaign you’ll ever put together isn’t about checking accounts, certificates, or mortgages. There’s no ad space to buy and the targeting is done for you. Your most important campaign is always for the staff. I...
In Ray Davis’ 2007 book, Leading for Growth, the innovative (now retired) CEO of Umpqua Bank says you have to know what business you’re really in. While most financial institutions think they’re in the banking business...