Hear from players inside and outside the credit union world to help you create marketing that both wows and works.
I speak with Dan Marquez on topics of diversity, inclusion, representation, and ways credit unions (and marketers) can work towards these ideals authentically. We also discuss the origins of credit union drag queen, Madam Nymphadora. Don’t...
Amanda Thomas (President & Founder of TwoScore) joins me as the first guest on Marketing the Movement. We talk about the importance of small credit unions to the industry, why even tiny (we’re talking microscopic) marketing budgets can...
Banking doesn’t always have to be so formal.
If your idea of community involvement is writing a check or setting up a booth, you’re missing out.
Don’t just speak in the language people communicate with – listen, too.
Your most important campaign as a credit union marketing pro has nothing to do with products or services. There’s no ad placement to figure out and the targeting is already done for you.
Now’s the time to try something new.
It’s time to get into some of the technical details. I share thoughts on what you need to start a podcast on almost any budget. Full Disclosure: Some of these product links are affiliate links. It doesn’t cost you anything extra, but it...
OK. You’re ready to add a podcast to your credit union marketing mix. Now, you need to establish a schedule so you don’t experience “podfade.” Screenshot of Podcast Recording Schedule Spreadsheet for Marketing the Movement...
You’ve decided you should have a podcast for your credit union! Now…what should the topic be? Financial education is the obvious choice – but not the only one. Join the conversation in our private Facebook group...
The most important campaign you’ll ever put together isn’t about checking accounts, certificates, or mortgages. There’s no ad space to buy and the targeting is done for you. Your most important campaign is always for the staff. I...
In Ray Davis’ 2007 book, Leading for Growth, the innovative (now retired) CEO of Umpqua Bank says you have to know what business you’re really in. While most financial institutions think they’re in the banking business...