Hear from players inside and outside the credit union world to help you create marketing that both wows and works.
Learning doesn’t end once you’re done with school. Ariel Bilskey (Director of Blended Learning at the Credit Union National Association) explains all the ways credit union marketers can expand their minds – inside and outside the...
We already believe credit unions are a force for good, but there’s a lot to learn. Cameron Madill explains Certified B Corporations and how credit union marketers can focus on impact as a way to differentiate. RESOURCES MENTIONED PixelSpoke...
I didn’t edit this episode – at all. That’s cause it’s about what happens when we (as credit union marketers) make mistakes and how to move forward from them. We’d love to have you in the LinkedIn Group for conversation...
Credit unions can learn a lot from birds that eat fire (sort of) and bananas that play baseball. It’s all about the mindset. RESOURCES MENTIONED IN THIS EPISODERufous TreepieSavannah Bananas Ticket Confirmation VideoFind Your Yellow Tux by...
Questions are powerful. And nobody knows this better than Andrea Parrish. She’s been consistently asking them for pretty much her entire life. Listen to learn about the importance of the questions we ask (and don’t ask) and how it can...
Lessons every credit union can learn from Rudolph.
Resources Mentioned in This EpisodeNice Companies Finish First (Peter Shankman)Zombie Loyalists (Peter Shankman)
I dive into some of the reasons we need to do better in how we communicate. By cutting through the industry jargon and remembering we’re speaking with regular people (not other bankers), we can connect on a different level than other banks...
Even if you can’t stand politics, you understand the importance of having a seat at the table. Emily Leite shares ways to engage your credit union members in fighting for the movement – not because it’s political…but personal...
If this was Michael Murdoch’s senior year of high school, he’d be voted “Most Likely to Start a Credit Union.” He’s the cooperative spirit personified with a drive and passion that just don’t let up. Find out how...
It isn’t the career path he originally planned, but Glen Stacey still gets to be a star. Find out why your credit union needs to think like a media company when it comes to social media and content marketing. Resources mentioned in this...
The most important campaign you’ll ever put together isn’t about checking accounts, certificates, or mortgages. There’s no ad space to buy and the targeting is done for you. Your most important campaign is always for the staff. I...
In Ray Davis’ 2007 book, Leading for Growth, the innovative (now retired) CEO of Umpqua Bank says you have to know what business you’re really in. While most financial institutions think they’re in the banking business...