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Hear from players inside and outside the credit union world to help you create marketing that both wows and works.

Latest Episodes

EPISODE 9 - Must-See Social with Glen Stacey - MARKETING THE MOVEMENT

Episode 9: Must-See Social with Glen Stacey

It isn’t the career path he originally planned, but Glen Stacey still gets to be a star. Find out why your credit union needs to think like a media company when it comes to social media and content marketing. Resources mentioned in this...

EPISODE 8 - I Know Different with Dan Marquez - MARKETING THE MOVEMENT

Episode 8: I Know Different with Dan Marquez

I speak with Dan Marquez on topics of diversity, inclusion, representation, and ways credit unions (and marketers) can work towards these ideals authentically. We also discuss the origins of credit union drag queen, Madam Nymphadora. Don’t...

EPISODE 7 - Bigger Isn't Better with Amanda Thomas - MARKETING THE MOVEMENT

Episode 7: Bigger Isn’t Better with Amanda Thomas

Amanda Thomas (President & Founder of TwoScore) joins me as the first guest on Marketing the Movement. We talk about the importance of small credit unions to the industry, why even tiny (we’re talking microscopic) marketing budgets can...

Latest from the Blog

Featured Image - your most important campaign - Marketing the Movement - Daniel Bradshaw

Your Most Important Campaign

The most important campaign you’ll ever put together isn’t about checking accounts, certificates, or mortgages. There’s no ad space to buy and the targeting is done for you. Your most important campaign is always for the staff. I...

Featured Image - retail therapy update - Marketing the Movement - Daniel Bradshaw

Retail Therapy

In Ray Davis’ 2007 book, Leading for Growth, the innovative (now retired) CEO of Umpqua Bank says you have to know what business you’re really in. While most financial institutions think they’re in the banking business...