AuthorDaniel Bradshaw

Featured Image - your most important campaign - Marketing the Movement - Daniel Bradshaw

Your Most Important Campaign

The most important campaign you’ll ever put together isn’t about checking accounts, certificates, or mortgages. There’s no ad space to buy and the targeting is done for you. Your most important campaign is always for the staff. I...

EPISODE 0 - THE TRAILER - MARKETING THE MOVEMENT

Episode 0: The Trailer

So you want to know what this podcast is all about? Check out this brief trailer and I’ll explain how it’s a show for marketers in the credit union movement. That pretty much sums it up, but listen anyway. Otherwise this would be a blog...

Featured Image - retail therapy update - Marketing the Movement - Daniel Bradshaw

Retail Therapy

In Ray Davis’ 2007 book, Leading for Growth, the innovative (now retired) CEO of Umpqua Bank says you have to know what business you’re really in. While most financial institutions think they’re in the banking business...

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