I dive into some of the reasons we need to do better in how we communicate. By cutting through the industry jargon and remembering we’re speaking with regular people (not other bankers), we can connect on a different level than other banks.
Resources Mentioned in this Episode
B.S. Free Video – Canvas Credit Union
B.S. Free Page – Canvas Credit Union
Program for the International Assessment of Adult Competencies (PIAAC)
Open Your Eyes
Open Your Eyes Messaging Guide